Writing

Notes from the team

Honest thinking on social media measurement, automation, and the questions most tools ignore.

June 12, 2026

One campaign, every format: multiple schedules per plan

A real campaign mixes Feed posts, Reels, and Stories — but the goal stays the same. Fohn now lets one plan run multiple posting schedules while still answering one question: did the campaign work?

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May 15, 2026

What actually drives Instagram engagement — and what doesn't

Most engagement advice is generic. This is a clear-eyed look at the five real drivers of post performance — and why most of the rest is noise.

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