Real campaigns are rarely one format. You run Feed posts during the week, push Reels at a higher cadence because that's where the reach is, and drop in the occasional Story. It's one campaign, with one goal — but until now, Fohn made you split it into three.
Each plan owned exactly one schedule: one format, one cadence, one posting time. Want Reels and Feed under the same banner? You'd create two plans. Add Stories and that's a third. Three plans, three baselines, three sets of numbers that never add up to one answer.
That's the problem with splitting a campaign by format: you lose the campaign. The whole reason Fohn exists is to tell you whether your campaign worked, anchored to the goal you set. Spread across three plans, that question has no answer.
Multiple schedules per plan fixes this. One plan, one goal, one baseline — and as many posting schedules as the campaign needs.
One Plan, Many Schedules
A plan is now a container for one or more schedules. Each schedule independently answers three questions:
- What format? Feed, Story, Reel, or Carousel
- How often? Its own cadence, set per schedule
- When? Its own preferred posting time
So a single campaign can run "Feed 3×/week" and "Reels 5×/week" side by side, each on its own rhythm, all under one declared goal. You build it once in the plan wizard by adding a schedule row per format, and you can add, edit, or remove schedules later without disturbing the others.
If you only need one format, nothing changes. A single-schedule plan looks and behaves exactly as it did before — the multi-schedule controls just aren't in your way.
Single Source of Measurement
Adding more schedules is the mechanism. The real value is what happens to measurement.
Here's the trap. A plan with Feed, Reel, and Story posts produces numbers that aren't comparable. You can't sum Reel plays with Feed impressions and call it a result — they measure different things. Most tools hand you a format filter and let you sort it out yourself. That's an escape hatch, not an answer.
Fohn takes a different approach. The plan-level verdict is computed on exactly one metric: the metric your goal implies. Set a reach goal, and every published post in the plan — Feed, Reel, Story, all of them — is evaluated on reach against your own baseline. Set an engagement goal, and the whole campaign is judged on engagement. The verdict is goal-anchored and format-blind.
So a mixed-format campaign produces a single, honest read: did this campaign move the metric you said you cared about, relative to how you normally perform? The per-format breakdown is still there as a drill-down when you want to see which format pulled its weight — but you no longer have to assemble the verdict yourself.
This is the thing other tools don't do. They surface metrics. Fohn answers the question.
Who this is for
You run varied campaigns. If a launch or a seasonal push naturally spans Feed and Reels, you can finally plan it as one thing instead of stitching together overlapping plans.
You lean on Reels for reach but keep Feed for identity. Different cadences, different rhythms, one goal — now expressible in a single plan.
You want to know what's working without doing the math. The mixed-campaign verdict is computed for you, anchored to your goal and your baseline.
How to use it
When you create a plan, set your goal and dates as usual, then add a schedule for each format you want to run. Give each one its own cadence and posting time. Generate, and Fohn produces posts of every format under the one plan.
Already have a running plan? Open it and add a schedule — say, a Story cadence on top of your existing Feed posts. New posts generate for that schedule without touching what's already scheduled. Edit one schedule's cadence and only that schedule changes. Remove one you don't need (every plan keeps at least one).
When the campaign wraps, plan performance gives you the single goal-anchored verdict, with the format breakdown a click away.
One campaign. Every format you need. One answer at the end.
Fohn is in pre-launch. Join the waitlist to get early access.